The Business GRID

Case Learning

What is it

The case method of learning was pioneered by the faculty at the Harvard Business School. To make the most of the case-based learning approach, participants must read and reflect on the case literature prior to the programme.

There are no simple solutions. However, through interaction, exchanging perspectives and guidance from the facilitator, participants place themselves in the role of the decision maker and learn to analyse issues, exercise judgment and challenge assumptions.

How it Works

Step 1 Step 2 Step 3 Step 4

B-School Case Studies

The case based learning approach is suitable for individual contributors and managers alike. The cases are categorized by topics typically found in B-School MBA programmes. Select the featured cases aligned to your desired learning outcomes or
contact us to design a customised curriculum.

To make the case based learning more interactive, facilitators include polls and quizzes to improve the learning experience. Participants use their smartphones to connect and respond to the presentation - after which aggregated results are visible in real-time to everyone.


Topics 1 Mobile Topics 2 Mobile

Featured Case

Case Image

The Birth of the Swatch

Main Category : Strategy

Sub Category : Brand Management, Product Development, Market Positioning, Leadership

B-School : Harvard Business School
Learning Outcomes
1. Overview of business strategy frameworks
2. Introduction to the 4Ps of Marketing
3. Understand how Swatch applied concepts of strategy and marketing to position and distinguish itself from the competition
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